MEMBERSHIP | SEPTEMBER 2023

REVENUE

General membership is trending $18,000 ahead of goal with $180,000 in fiscal year today. Our end of August goal is $198,000 and with hundreds of members renewing and joining in anticipation of Vladem Cotemporary opening, I'm certain we'll exceed our goal this month.

Our growth goal for FY24 is to reach 10,000 households or $1 million in annual revenue. We are well on our way with welcoming more than 300 last month. We are pulling out all the stops to bring in new members. We ran a six-week telemarketing campaign where current members were asked to increase their support and dropped members were asked to renew. We also asked dropped Circles members to rejoin as well.

We dropped a 25,000-piece direct mail package, which brought in several new members. We sent email solicitations to more than 22,000 emails of people who are not members.

We have been running weekly print ads in Pasatiempo, online ads on Facebook and Instagram, along with a newly-produced video.

EVENTS

Our next focus is the Member Preview for Vladem Contemporary on September 22.

Friday, September 22, 12 to 4 p.m.
404 Montezuma Ave, Santa Fe Railyard

Members have the exclusive opportunity to see the New Mexico Museum of Art Vladem Contemporary before it opens to the public.

Tour the two new expansive gallery spaces on the first and second floors, including the inaugural exhibition Shadow and Light, featuring works by cutting-edge contemporary artists. You'll also see the new Education Center, the Artist-in-Residence Studio, a Collection on View area, Rooftop Terrace, Museum Shop and more!