A Bountiful Year: Licensing Program Yields Creative Collaborations

Fiscal year 2021-2022 (July 1, 2021 to June 30, 2022) delivered a bounty of products from the Museum of New Mexico Foundation’s licensing department. Pamela Kelly, the Foundation’s vice president of licensing, signed three new agreements, ushered three new collections to market, and arranged for a significant carpet donation to the Museum of Indian Arts and Culture. Overall, the program generated nearly $136,000 in gross revenues.

Among the highlights was a return visit last November from the Kravet Fabrics design team to the Museum of International Folk Art. It was the first time since 2002 that Scott Kravet, the executive creative director for his family’s textile business, reviewed the collection. Fifty textiles were photo- graphed, and the Foundation’s fifth Kravet fabric collection will launch in early 2024.

Early in 2022, Kelly signed with Hartmann & Forbes of Portland, Oregon, an innovative producer of bespoke, hand-woven window and wall coverings featuring sustainably harvested natural fibers. Design inspiration for their collection, launching in 2024, comes from the Museum of Indian Arts and Culture basketry, textile and pottery collections.

The final FY22 license is with Annie Sloan, a famed UK-based artist, colorist and paint manufacturer. Sloan invented “chalk paint,” a sensation among DIY home décor enthusiasts that can be applied to any surface without preparation. Sloan’s Foundation collaboration will feature a paint line based on the collections at the Museum of International Folk Art, Museum of Indian Arts and Culture and Santa Fe in general, as well as several paper products—stencils, sketch books and more—for use in DIY furniture painting kits. Sloan’s international magazine, The Colourist, will feature a story about this exciting collaboration launching in 2024.

New collections from existing licensees also debuted in FY22. Jan Kath, creator of hand-knotted carpets, introduced several new rug colorways from the successful Common Threads collection. Accessory and furniture manufacturer Studio|A Home completed work on several new products launching in early 2024.

Finally, Mohawk introduced its third carpet collaboration, Celebrated Heritage, based on objects from the Museum of Indian Arts and Culture. The company generously donated carpet tiles from this collection for the entrance of the museum’s Here, Now and Always exhibition as well as in the Buchsbaum and Lloyd Kiva New galleries.

For more information about licensing, contact Pamela Kelly at Pamela@museumfoundation.org or 505.216.0614.


This article and image are from the Museum of New Mexico Foundation’s Member News Winter 2022.