MUSEUM SHOPS | January 2025

A big thank you to all of those who spent this holiday season shopping with us. Your support is so appreciated and helped us outpace sales from last year. Some key standouts were the opening of Weaving Meanings at the Museum of International Folk Art in November, as well as a huge growth in web store sales.

The opening of Weaving Meanings has given the Museum of International Folk Art Shop a huge jump in sales. As of mid-December, we have sold $37k in wire baskets and other exhibit related merchandise at a 57% average margin. These additional sales have grown sales by nearly 40% over the same time period last year. Be on the lookout for some new items from Zulu arriving in the spring.

Our web store has grown substantially over last year. Sales were up by nearly 40% in November and December compared to last year. Over the last six months, more products have been added to shopmuseum.org, which has led our repeat customer rate and our average order value to grow. A big thank you to our warehouse team who have been busy all holiday season fulfilling and shipping orders to arrive in time for Christmas.

Head to the Shops this month for our winter clearance! Find great items at up to 50% in all five of our stores. Member discounts cannot be applied to sale merchandise.